Write a better Ad Copy to increase CTR
If you are using Google Adwords, it is a good practice to write great ad copies. Better ad copy boosts CTR which in turn increases the quality score.
Further, increase the CTR by using more extensions
Extensions make ads to be more clickable. When ads are easily clickable, CTRs soar and boosts quality scores
Adjust the Geolocation settings of your campaign accordingly
However obvious it may look, Geolocation settings are often overlooked by Adwords users. Geolocation settings allow you to display your ads to particular regions or within a given distance from your business.
Generate Negative Keyword Conflict reports
Negative keyword conflict reporting is a feature of Bing search engine that identifies conflict between search terms that have been bided and excluded negative keywords. Identifying negatives that harm your volume can save you significant money.
Optimize your bids for mobile while you examine device targeting
Searches are done on smartphones more often than on desktop computers. Consider investing more in mobile bids without totally abandoning other avenues so that you can control a broader space.